The use of social media continues to grow as Twitter will today make its most ambitious entrance into the e-commerce space to date.
Twitter has announced today, Monday September 8 2014, that it would begin publicly testing a “buy” button that can be embedded in posts to allow users to buy a product with a couple of clicks. The feature, initially aimed at selling limited-edition or time-sensitive items such as T-shirts and event tickets, could eventually create a new revenue stream for the social network, which currently relies on advertising for virtually all of its income.
With this new e-commerce effort, Twitter will make it possible to click on a “buy” button inside the Twitter message. The service will then prompt them to enter their credit card and shipping information or, if it is already on file, ask them to click again to confirm the purchase.
For example, an artist might tweet an offer for a limited-edition t-shirt exclusively for that artist’s followers, and users can buy directly within that tweet, without ever leaving Twitter. Consumers enter their payment info when they sign up, that data is stored securely and can be edited or deleted at any time, and for subsequent purchases. With just a few taps, you’ve purchased that product and it’s on its way to your inbox or front door.
About 25 brands (including Burberry and Home Depot), musicians and nonprofits are among the beta partners that will begin testing the feature in the next few weeks. Clicking on a “Buy” button on tweets will pull up a landing page where consumers can type in shipping and payment information to complete a transaction.
Participating musicians include Pharrell Williams, Demi Lavato, Eminem Brad Paisley, Wiz Khalifa, Hunter Hayes, Kiesza and more.