Sports people turned models? First we brought you Cristiano Ronaldo modelling a new line of shirts for his CR7 fashion label and now it is the current number women’s tennis player Serena Williams who poses for the camera, and in her lingerie. As the ambassador for theAustralian lingerie brand Berlei, the 33-year-old sportswoman took her kit off for  new TV ad.


The ad, her first for the brand since she signed on as an ambassador in 2013, will be released in time for Serena’s appearance at the Australian Open in January.

The 18-time grand slam champion said she was a long-time fan of the brand after being initially introduced to the bras by her mother, tennis coach Oracene Price, a decade ago, when Oracene bought a Berlei bra while visiting Australia.


“The entire Berlei team loved working with Serena on our latest sports bra campaign, The Bounce Masters. We are delighted to have one of the world’s best female athletes (and a supreme master of bounce) representing Berlei Australia,” said brand’s senior marketing manager Kellie Warwick.

Williams looks super-toned in the campaign images where she flaunts her killer curves in in black and white Bounce Masters.

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