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Opening Ceremony, Intel Unveil MICA Smart Bracelet, Modeled By Ajak Deng & Kristen Owen

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Apart from fashion being showcased at the 2014 New York Fashion Week, it seems there is room for technology as well seeing as Opening Ceremony and Intel have teamed up to create a wearable tech bracelet called ‘MICA’.

At the Opening Ceremony Spring/Summer 2015 fashion show, Opening Ceremony and Intel Corporation introduced the smart bracelet developed from their landmark collaboration — MICA, “My Intelligent Communication Accessory,” designed by Opening Ceremony, engineered by Intel.

The MICA smart bracelet is a feminine fashion accessory with communications capabilities, conceived and designed from start to finish in collaboration with a fashion designer and a global technology company.

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As a feminine accessory blending seamlessly into everyday life, MICA ushers in a new era converging fashion and technology by integrating a woman’s luxury accessory with technology in order to complement and enhance a woman’s work and social life. MICA enables women to stay connected via SMS messages, meeting alerts, and general notifications delivered directly to the wrist, with additional features and functionalities to be revealed at a later date.

And it sure is pretty. The bracelet, which comes in two versions and will cost less than $1,000, includes a curved touchscreen on one side and is embellished with semiprecious stones and snakeskin on the other.

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The ad campaign for the bracelet is shot by Collier Schorr and features two gorgeous models, Kristen Owen and South-Sudanese model Ajak Deng.

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