Zaron which is one of the leading cosmetic brands in Africa specializes in the design, manufacture and distribution of high quality beauty products. Zaron is one of the few makeup brands that have makeup products targeted solely for the woman of colour putting into consideration African skin tone, type and Africa’s peculiar climatic conditions.
In its 3 years of existence, the brand has penetrated the Nigerian market and is spreading across Africa by becoming a conglomerate with over 26 Franchise outlets across 15 cities.
Zaron has been known to push out very creative advert campaigns yearly. As you may recall, Yvonne Nelson was featured in the brand’s advert campaign last year. For this year’s campaign, the Cosmetics giant has chosen Rita Dominic as she is a true representation of a hardworking African beauty who exudes class and confidence.
Zaron wants every woman to glow inside and out, with the confidence that comes with being beautiful and Rita is the woman to help communicate this.
Below are a few images from the advert campaign that will roll out soon: