Nigeria’s first sustainable fashion brand Dumebi Clothing has launched its first menswear collection aptly titled ‘Beyond Style’. With a focus on sustainability, Dumebi Clothing has created a collection for the modern, fashion forward, intelligent and confident man. The collection consists of solid colors, prints, and classic white shirts in various trendy styles and dressy blazers that will transform any man’s wardrobe into sartorial paradise.
The ideal Dumebi Clothing man, who is eco conscious, recycles and appreciates quality, inspired this collection. Sustainability and ethical values lie at the heart of the innovative brand, and is communicated through the products which only uses fair trade and sustainable materials in producing its clothing. The brand is putting in place several initiatives to encourage sustainable fashion in Nigeria, which will be revealed in the nearest future.
Founder Dumebi Obuh says “I am a firm believer in styling with conscience; I care deeply about the social and environmental situation of Nigeria. We are all aware of our deteriorating eco-system and it is important to have this conversation, I am choosing fashion as a medium to address this. Hence, the title of the collection Beyond Style because it really is”
Emily Nkanga Photography