A few days ago we reported the story of Dasha Zhukova, the girlfriend of Russian business tycoon Roman Abramovich, who was in a fashion editorial by Miroslava Duma that has raised many eyebrows and became a racial controversy. In the photo for Buro 24/7, the online magazine that sparked the controversy, Dasha who is also the editor-in-chief of Garage Magazine is seen sitting on a half naked black woman. If you missed the story, read it up here.

IMG_3136nnThe image was first posted on Miroslava Duma’s Instagram page and there was so much backlash that she deleted the post but left the one on the website. But the one on the website has now been altered with the image of the black woman cropped out.

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Snapshot Of The Altered Post

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Snapshot Of The Altered Post

Miroslava Duma also released the following statement, via Instagram:

“Dear all, Buro24/7.4u team and I personally would like to express our sincerest apology to anyone who we have offended and hurt. It was ABSOLUTELY not our intention. We are against racism or gender inequality or anything that infringes upon anyone’s rights. We love, respect and look up to people regardless of their race, gender or social status. The chair in the photo should only be seen as a piece of art which was created by British Pop-Artist Allen Jones, and not as any form of racial discrimination. In our eyes everyone is equal. And we love everybody.”


Dasha Zhukova offered up a similar apology via a spokesperson. She wrote:

“The chair pictured in the Buro 24/7 website interview is an artwork created by Norwegian artist Bjarne Melgaard, one of a series that reinterprets art historical works from artist Allen Jones as a commentary on gender and racial politics. Its use in this photo shoot is regrettable as it took the artwork totally out of its intended context, particularly given that Buro 24/7′s release of the article coincided with the important celebration of the life and legacy of Rev. Dr. Martin Luther King, Jr.

I regret allowing an artwork with such charged meaning to be used in this context. I utterly abhor racism and would like to apologize to those offended by my participation in this shoot. Garage Magazine has a strong track record of promoting diversity and racial and gender equality in the worlds of art and fashion, and will continue in our mission to stir positive debate on these and other issues.”

To be honest the apology from Miroslava Duma rings false. There are certain things you don’t do simply because of the possible social implication. And by placing a wealthy white socialite on a black woman bondage chair for a photo shoot, well, that seems to be a message on its own.

What are your thoughts on this controversy and their apologies?

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