Last year, Jeremy Scott channeled McDonald’s aesthetic for his Moschino debut, drawing on the burger joint’s golden arches and bold reds for his AW14 collection. Perhaps inspired by Scott, McDonald’s has now branched out into fashion itself with a Big Mac product line.
The collection—which includes everything from clothing to wallpaper to bed sheets, all emblazoned with images of the chain’s signature sandwich—was launched Tuesday at a “McWalk” fashion show in Stockholm, Sweden. (It follows the success of Big Mac thermal underwear—at the time, a one-off product that McDonald’s Sweden made as part of its sponsorship of the Swedish Alpine and Cross Country Ski Team.)
This stunt (because really what else could it be) was part of a global day of McDonald’s hijinks that took place Tuesday. Called imlovinit24, it featured goofy antics from McDonald’s marketing teams in 24 cities worldwide in 24 hours.
Among the other highlights: a coffee-cup-shaped ball pit in Sydney, Australia; a giant Big Mac jigsaw puzzle in Madrid, Spain; a Joy Maze in Bucharest, Romania; a McOrchestra in Vienna; and a Ne-Yo concert in Los Angeles.
If you’re lovin’it, you can order the McDonal’s stuff at bigmacshop.se.