Dumping a bucket of ice on top your head has fast become the next social media trend. The Kennedys have done it. Matt Lauer has done it. Justin Timberlake, Martha Stewart, Ansel Elgort, Adam Levine, Paul Bissonette, Greg Norman, Chris Christie—entertainers, athletes, politicians and more have got in on it.
What is the ice bucket challenge?
The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice. The Ice Bucket Challenge has raised $2.3 million since July 29th.
Even President of the United States, Barack Obama was challenged but he chose to make a donation only approach instead. According to reports, the social media #IceBucketChallenge trend has raised over 1 million dollars since Monday and the donations are still coming in.
Elizabeth Banks, Jennifer Morrison, and Geoff Stults are just some of the celebs accepting the Ice Bucket Challenge. Joanna Garcia, Nick Swisher, Lance Bass, Martha Stewart, Matt Lauer, and Matt Harvey also accepted the challenge to raise money for ALS Association to find a cure for ALS.
Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a “progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.”
If you haven’t already, you can donate to help fund research for a cure for ALS. Also, check out some videos posted of the #IceBucketChallenge below:
I just did the ICE BUCKET CHALLENGE! I gave 500$ today to ALS research you should give too! https://t.co/X6OoNUE15h
— Ansel Elgort (@AnselElgort) August 8, 2014