FERONA is a family-run Maison, specialising in bespoke womenswear. The House brings together the notions of old Hollywood glamour and contemporary design to create and celebrate new glamour. New glamour is exotic, alluring, empowering and confident. It appreciates and promotes artistry, whilst simultaneously
recognizes the importance of comfort and flattering cuts.
The house is built on a foundation of three core values:
· Exceptional Craftmanship
· Superior Quality
The artistic direction of the House is led by Jennifer Onah. Since founding the House her artistic vision has greatly contributed to raising awareness of the House and proved crucial to establishing strong business contacts.
“The Woman is always at the heart of each design and through-out each stage of the design process the woman is considered.
I take into account the most important things a woman must feel when she wears a FERONA dress. She must feel nothing but comfort, the dress must allow her to boldly walk across a room as she wishes and the dress should always move with her. When I design a dress for a woman I dress her in armour that exudes femininity, self-confidence and power. I believe that this is of great relevance for the woman of today.” – Jennifer Onah
The design process is personal to each and every client and requires numerous hand sketches and extensive research of the most beautiful and highest quality fabrications. In addition to this consideration of the cut, craftsmanship and finishing is equally important. Before construction commences, several fittings are carried out until the fit is perfected. All pieces are completed by hand, an aspect often skipped by many luxury brands of today, ensuring beautiful embellishments, fine detailing and finishing. A final illustration is created and given to each client.
Each FERONA collection is based on the concept of each dress being bespoke to each client. In order to ensure an unrivalled client service, each client is assigned a VIP Relationship Manager who will co-ordinate each stage of the bespoke experience. The assigned VIP Relationship Manager will be responsible for arranging all consultations, fittings and transaction particulars.
All consultations and fittings are conducted at one of a small number of carefully selected luxury hotel suites located nearby our offices in the Knightsbridge locality of London.
If required, for each consultation or fitting we are able to arrange for a chauffeur to collect and drop off each of our clients.
DEDICATED PERSONAL STYLIST
The bespoke experience can also be complimented with a dedicated personal stylist to suggest accoutrements such as shoes, hand bags and fine
A SPECIAL GIFT
As a reminder of the ethereal FERONA experience, each client receives a framed artistic illustration of their bespoke dress design
ROYAL TOUR OF NEW ZEALAND 2014
Recently FERONA had the pleasure of creating a number of bespoke designs as potential outfits for the Duchess of Cambridge, Kate Middleton, to wear during the recent Royal Tour of New Zealand.
15 STRATTON STREET
+44 (0) 20 3784 9050