#HeinekenLFDW (Heineken Lagos Fashion and Design Week) has announced its inaugural new season presentation at Red Door Gallery, from 30 March – 2 April 2017.
The move not only brings #HeinekenLFDW in line with the global fashion calendar, but also affords the designers featured, more opportunities to maximise media and available distribution prospects. More pertinently, it speaks to the many designers based in Africa who are already creating collections for both traditional fashion seasons of Spring/Summer and Autumn/Winter and are seeking a global audience and customer base for their brands.
The Presentation series is entitled ‘Identity’ and the nine designers featured, have all to a greater or lesser extent previously traversed notions of identity, modernity, heritage and self-expression in their work. Each designer will be designated a space, one in which they can distill these and other themes, engage directly with guests, be they buyers or editors and present their Autumn/Winter Collections 2017.
Among the nine selected are AAKS, Gozel Green, Kelechi Odu, Lisa Folawiyo, Maki Oh, Orange Culture, Post Imperial, Ré and Shem Paronelli.
Speaking about the forthcoming event #HeinekenLFDW Executive Director & Founder, Omoyemi Akerele said: “The team at #HeinekenLFDW and our partners, Red Door Gallery and FETS Wallet are super excited! From the outset our aim has been to create visually dynamic events and commercially profitable opportunities for designers in Nigeria and across Africa. Expanding to reflect the bi-annual fashion calendar, but in a deliberately organic manner via this Autumn/Winter presentation season at Red Door is really exciting.”by