For his first campaign since taking over as creative director of Gucci, Alessandro Michele has decided to take the famed Italian fashion house in a new direction. Forget sexed-up, Italian glamour, the pre autumn/winter 15 campaign, shot and styled by Glen Luchford and Joe McKenna, and starring models Julia Hafstrom and Jack Chambers (well just his torso), is a youthful and romantic vision of the modern Gucci man and woman.

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