Ghanaian fashion brand Yevu clothing first popped onto our radar last year with a lovely collection that made use of African prints in the most chic and sophisticated ways while maintaining an air of freshness. The brand is out with a new lookbook for their September 2014 collection and we can’t help but share.
According to the brand, YEVU is a clothing line that is ethically made in Ghana, West Africa. YEVU, which means “white woman” in the local Ewe language, was a word that Anna Robertson heard daily as she navigated the lively and chaotic city of Accra. Anna spent 12 months living and working in the capital and was amazed at the history of traditional ‘wax’ print – the 100% cotton fabric worn on the streets in an array of riotous prints.
In a bid to connect the Australian buyer with the marketplace of West Africa, Anna partnered with a dedicated team of men and women tailors and seamstresses, operating their businesses at a grassroot level in Ghana. YEVU popped up for the first time in October 2013 in Sydney’s Surry Hills and the collection sold out within one week.
YEVU aims to celebrate the vibrancy, colour and chaos of West African wax print by offering simple and contemporary designs to a wider market for men and women. This is achieved while supporting and sustaining local industry and small businesses in Ghana, creating economic and creative opportunities.
Check out their new collection below:by