Since peeping Italian photographer Daniel Tamagni’s book Gentlemen of Bacongo, we have been huge fans not only of the photographer’s work but the suave style credentials of La Sapeurs – members of Le SAPE, who adhere to a strict professional and moral standard while cultivating a flamboyant and impeccable style based on dandies of French origin.
Clearly Solange is also a fan as her latest video for ‘Losing You’ a track co-written and produced by Dev Hynes (aka Blood Orange), directed by Melina Matsoukas features the stylish Sapeurs hanging out with Knowles and friends in Cape Town, South Africa.
“When Melina and I decided to film ‘Losing You’ in South Africa, we really didn’t have a real firm concept in place. It was sort of a grab a camera and let’s go moment. I knew I wanted to capture a couple things: the vibe of our friendship and all of the crazy escapades we’ve gotten ourselves into all over the world, and the abstract and elegant Le Sape Society (Society for the Advancement of People of Elegance) formed in the Congo which was documented by Daniele Tamagni in his Gentleman of Bacongo book. We called Daniele to guide us, and some of my friends from New York came down to Cape Town and we all had a very damn good time,” said Solange of the video.
“Damn good” and stylish time, by the looks of it.