Over the weekend organizers of Ghana Fashion & Design week announced their new media partner for the 2012 event,  Vogue Italia will be the Official International Media Partner for Ghana Fashion Week.

At the beginning of the year Vogue Italia editor in chief Franca Sozzani was in Africa encouraging African fashion designers, so it doesn’t come much as a surprise that Vogue Italia is now the Official International Media Partner.

According to Franka, Ghana has the most authentic sense of fashion, which is one of the reasons she advised them on how to gain international market.

“You have lots of potential in this country. During my stay in Africa, I visited Togo and Nigeria but it was only here in Ghana I noted an authentic sense of fashion. In designing your creations, make sure that they feature not only references to Ghanaian culture but also have an international appeal so that your garments can also be successful also abroad”.


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