Lorraine Pascale, TV chef and former model, is to replace Jamie Oliver as the face of Sainsbury’s in a deal worth £1 million a year.
The former catwalk model, who was discovered by Naomi Campbell’s agent at 16 and worked alongside stars such as Kate Moss during a 17-year career, was approached by Sainsbury’s in July 2011 about replacing Jamie Oliver, 35, who was dropped last week as the face of the supermarket chain.
However, Sainsbury’s bosses are now back-pedalling, saying that the idea of hiring Lorraine Pascale “is a completely made-up story”.
Aged 16 Lorraine was spotted by a model scout while shopping in Covent Garden. She was whisked off to New York and held her own amongst the biggest names of the day for some of the world’s most successful designers including Chanel, Lagerfeld, John Galliano, Versace, Benetton and Donna Karan. She was also the first British black model on the cover of American Elle.
We wait to hear as to whether Sainsbury’s bosses will continue to be evasive about hiring Lorraine as their ‘new face’.
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