First Bank is starting the year 2014 on a high and remarkable note as they celebrate their 120th anniversary this year. Being one of the largest financial services group in Nigeria they are not letting the year go by without celebration and fanfare and to commence the well deserved celebration, the company has unveiled a new logo.
First Bank assured customers that the logo change would not in any way affect the services they already enjoy from First Bank. The iconic Elephant symbol remains the same with new changes including; a higher head demonstrating stature and pride, a larger tusk indicating age and heritage. The ear is less pointy and friendlier. The trunk is longer and lifted. The end of the trunk is no longer curled inward but it pointing outwards showing pride and charisma. The eye is looking up into the future and to the new horizons for the banking group.
According to the CEO of FBN Holdings, Mallam Bello Maccido, “In fact, the brand refresh is designed to renew our existing promise to place our customers, stakeholders and partners at the heart of our business. We hope everyone shares our excitement and enthusiasm as we press forward with a renewed zeal and commitment to our next level of growth.”
First Bank Of Nigeria is the principal subsidiary of FBN Holdings and has operations in eleven countries (Nigeria, England, France, South Africa, China, UAE, Democratic Republic of Congo, Gambia, Ghana, Guinea and Sierra Leone)