It was a spectacular showcase of talents as Nigeria’s biggest music

reality show Nigerian Idol held its final Season II auditions at the Dream

Studios in Lagos. From Friday November 4 to Sunday November 6, thousands of

young talents trooped in to take a shot at being the next Nigerian Idol.

The-3 day event recorded a massive turnout as registration lines stretched

across Bamako Street and up to the main road, obstructing traffic in some


The audition train started in Abuja in October, breezing through thousands

of talents in Enugu and Port Harcourt along with Etisalat-sponsored

mini-concerts which provided extra entertainment.

“I am very happy to be here,” said Ronke Adeniji , a petite 21 year old

Nigerian who travelled all the way from Abidjan, Ivory Coast to be a part

of this year’s show. I followed the show on Facebook and Twitter

throughout the show last year and I made up my mind to be a part of this

one. Once the time came, I packed my bags and came to Lagos.”

Abdul Bolu, unemployed graduate, travelled all night from Nassarawa to

take part. “I actually borrowed my transport fare from my elder sister, he

explains as he practices on his guitar. I could not afford it to the Abuja

auditions; I had to convince my family members how much this meant to me.

Luckily they believed in me and here I am today.”

Ronke and Abdul are just two from thousands of young Nigerians who

travelled to Lagos from far and wide to take part in the auditions with

the dream of becoming the next Nigerian Idol.

“But of course, this is Idol so that is only expected,” said Tiwa Medubi,

who is Project Manager. “There is a reason why Nigerian Idol is called the

real deal, and that is the reason these young people are mega-excited to

be part of the next season. I daresay that this year will be an even more

spectacular show than last year’s. The prize haul this time around is

bigger and better and we have an immensely talented pool of

contestants on the show this year. This definitely helps our focus –

maintaining the international standard of the show with infusions of our

distinct Nigerian flavour to give the audience the very best

entertainment anywhere across the continent.”

Nigerian Idol Season II is brought by Etisalat, in conjunction with Pepsi

and Sony. Other partners include Air Nigeria, Megalectrics and Beat FM.

Judged by the trio of international music icon Jeffrey Daniels, Charles

“Charly Boy” Oputa and diva Yinka Davies, the show begins airing on 4

December, until the winner is announced at a grand gala on 1 April 2012.




Following the premise of the original show Pop Idol, Nigerian Idol is a

television reality show with a nation-wide search for Nigeria’s next solo

superstar, which will offer one young talent the opportunity that raw

talented singers have until now, only dreamed of. Nigerian Idol aims to

find the best singer in the country who can be defined as the “National”

singer, and International Artiste.

Nigerian Idol Season I was won by Yeka Onka, a former beauty queen and

contestant from Abia State,

Just as it happened on the previous season following the Idol format, a

panel of three judges, made up of some of the music industry’s most

influential experts, will be faced with the daunting prospect of choosing

50 talented singers to face the viewing public who will decide, in a

series of live shows, who most deserves the chance of stardom. These 50

hopefuls will be set tasks to prove that they have got the musical talent

to make it in one of the world’s fastest-growing and most competitive

music industries. The Winner will be chosen after a live show in which the

final two contestants sing to the nation in the hope of clinching the

prize that will change their lives forever.


Optima Media Group is Africa’s leading Sports, Media and Entertainment

company specializing in the provision of media content and marketing

solutions. We provide unique entertainment experiences throughout Africa,

through our media and sports platforms.

Conceived in 1999 and officially launched in 2000, OMG has been at the

heart of the Media industry offering the inside-track on development sand

views that are shaping the sector, thus becoming one of the most reputable

and respected media firms in Africa with presence in several African

countries and rapidly growing. We have grown to provide a comprehensive

range of premium media content and services throughout Africa, and are

able to effectively re-broadcast program blocks to our large affiliate

network of broadcasters, thus reaching out regularly to more than 300

Million of Africa’s core demographic every month.

As a pioneer, and leading visionary of the Africa Media and Entertainment

Industry, OMG has a proven track record for the best sports and media

properties as rights distribution for the European Premier League (EPL),

UEFA Champions League, and FIFA World Cup. The latest offering from this

world class company is the music reality show, Nigerian Idol which debuted

in September 2010 and is currently in its second season.

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