Today seesthe latest release from D’banj – ‘Top of the World’ and announcement of his signing to Sony Music RCA Africa label. The breakthrough deal includes a multi-album, worldwide exclusive contract with emerging Nigerian singer-songwriter star Kayswitch and a strategic partnership with D’Banj’s Nigerian record label DB Records, whose catalogue includes artists and producers such as J.Sol, Jay Sleek and DeeVee.
Sony Music’s RCA Records label hosts a family of global superstar artists and a catalog of music, which includes some of the most important recordings in history. The signing landmarks a historic moment, which sees Africa’s number one superstar artist D’Banj join Africa’s number one music and entertainment company Sony Music.
“Partnering with D’Banj is a seminal event for us at Sony Music Entertainment Africa. We’ve always admired his talent and to be able to assist with bringing D’Banj’s music to millions of fans, established and new, across the continent is an honour for us. There are still so many to whom an artist like D’Banj has so much to offer that we can see a brand new era emanating from this phase in his career. We are very excited about being a part of it, ” says Managing Director of Sony Music Entertainment Sean Watson.
“Partnering with the leading music company in Africa is a natural fit for me and DB Records to ensure my music can be available to my fans across every corner of Africa and in countries where they’ve never been able to access my music in a legitimate way, instantly as its released anywhere else in the world. It’s a new era for Africa, the birthplace of music and I’m excited about this very powerful partnership with Sony Music through which we will give birth together to a new era with endless opportunities for my fans, producers, artists and the start of a new time for a revolution in music from Africa. Nothing is impossible!” D’Banj said of his signing.
The signing of D’banj and KaySwitch is part of Sony Music Entertainment Africa’s belief that Africa is an important & exciting music development frontier. The company has set its sights on becoming the primary partner of the best Africa has to offer and has confidence that through such partnerships, African musicians can achieve new Pan African and global success.
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