Olayioye “Yoye” Simoyan’s music is a blend of spoken word, afro beat, hip hop, soul and Naija pop under the self-titled genre of isi-ewu & champagne. Thanks to his Diplomat of a mother, Yoye is well travelled: from Lagos, his birthplace, to Australia, Germany, Philippines and England.
Poetry and drawing were some of his childhood chores, providing the foundations for his talent and interest in music today. Yoye was a regular at DJ Jimmy Jatt’s studio, in the nineties, dubbing songs on cassettes. He would correct the lyrics to what he felt sounded better; doing full remixes most of the time.
Check out ‘Gentleman Music’ below, one of his previous tracks.
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In 2009, a remix of Asa’s Bibanke worked its way to radio, it caught fire and received rave reviews in and around Abuja; that was him. He later released GoldMind, an original that performed better than his Bibanke remix. It topped the charts and was number one for six weeks on Cool FM, Abuja. He became a household brand synonymous to a dapper sense of style and electrifying performances.
In Lagos, he was called into a collective of creative artists called ‘Jungle Tribe’ that includes people from performing, visual and digital arts to Media, Fashion and Finance.
Have a listen to ‘Owo Bugatti’ below:
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