Dutch wax powerhouse, Vlisco, has debuted the lookbook for its brand new collection and we are head over heels in love with the colourful burst of prints in this collection. Tagged the “Bloom” collection, the prints used revolve around a Spring theme.
The brand describes this collection as a tribute to all your dreams and colourful adventures that made you blossom into the remarkable woman you are today. The collection features feminine florals and bold botanicals in five lovely new powdery hues full of floral designs that make the whole collection blossom with elegance.
The brand state:
This season, we share our admiration for the silent power and splendour of flowers and the vibrant women who wear them with such grace. Even the pattern, which is normally indigo, is now applied in bordeaux, adding more warmth and depth to the fabrics.
Pretty powder colours
The new, sugary colours are truly unique: candyfloss, mint green, baby blue, lovely lilac and orange lolly. Even the classic designs are dipped in these new colours which makes them blossom into life. They seem younger, fresher and prettier than ever.
Our fabrics inspire West and Central African women for decades. With our latest collection of textiles, we want to suit every mood and moment of our consumers. From a girl’s very first date to the day she attends her daughter’s wedding, and beyond – we are there for every important event in a woman’s life. This collection commemorates all the memorable moments and colourful adventures that make them become the remarkable woman they are today.
The collection features a number of Limited Editions with beautiful golden embellishments. These special occasion fabrics are ideal for weddings, galas, parties and other celebrations.
Fresh new silhouettes
Our latest fashion inspiration is a metaphor for feminine florals both tailored and also full and blossoming. There’s something to suit every mood and moment; whether heading to a meeting, a wedding, an event, a date or a cocktail party.
For the video campaign too Vlisco has created an equally girly, flora-filled TV ad, in which a model talks of dreaming “of colourful adventures” and “blossoming into the genuine me.”
Check out the collection below: