It’s exciting the way designers are churning out new collections for 2014. One of the fashion brands to look out for this year is U.Mi-1, a brand for people who are passionate about clothes, who judge luxury from the finishing inside to the detailing on the outside. Owned by Nigerian Creative Director, Gozi Ochonogor, the brand began in Tokyo before finding its identity in the UK.
The brand has unveiled its lookbook for the Autumn/Winter 2014 “Prelude” collection with a refined look. U.Mi-1 collections focus on style, comfort and quality with interesting detailing that the wearer discovers anew.
Check out the full collection below:
Describing the new collection, “Prelude is inspired by the Ibos, an ethnic group of south-eastern Nigeria. The collection incorporates Ibo design aesthetics: jackets are adorned with rich velvet; shirts are embroidered or cut to mimic the customary sash slung over shoulders by men of age; striped jumpers borrow from the Ibo woollen hat add to the ensemble. There is an emphasis on interpretation, evident also in the hues of rust, navy and black. The beauty of the collection lies in its familiarity – immaculately tailored items, clean lines and delicate tones; its originality shines through the strength of what we know.”
Photo Credit: Gozi
You can check out the brand’s website or shop on their online store .
What do you think of the collection?