Captured in a cruel, 4-shot teaser shoot for ELLE Magazine UK’s November issue, Versace for H&M looks every bit the glamourous collection one would expect, though only time will tell if it’s going to be gorgeously priced, too. Due to reach rails on Novemeber 17th, we’ve still over a month to wait.
In ELLE’s latest issue, modelled by Lindsey Wixton and shot by Terry Tsiolis, Versace for H&M is partially revealed:
On the collaboration, Donatella Versace said, “I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
For those in the know, this is a complete turn around from the designer’s former feelings on working with the retailer, as in 2008, Donatella declined offers to create a lower-cost line because she felt it betrayed the Versace ethos. New York Magazine reported her as saying “To put the Versace line in H&M would confuse the brand.”
Whatever the reason, her change of decision to go ahead with the partnership has ended in an exciting addition to H&M’s previous collaborations, such as the brand’s successful ventures with Jimmy Choo and Lanvin.
Positioning the collection as one to revive iconic pieces from the Versace’s archive, this designer-highstreet line is sure to have fans of both brands racing to stores in search of their favourite Versace covetables – this being a chance to own a piece of the luxurious label for way less than any fashionista could ever have dreamed. This will also be the first H&M collabo to include homeware, pulling interiors fiends out of the woodwork and into town, too.
“For me, this is an opportunity to show to a very, very big audience… what Versace has been, and what Versace is now,” Donatella said.
H&M creative advisor Margareta van den Bosch spoke of the launch in a release for the line, saying ‘This is such a celebratory collaboration and is perfect for the party season. Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for.”
That’s nice, but will it also be everything H&M stands for, especially the affordable, well-made wearables part? We look forward to finding out.