Tsemaye Binitie London (Shey-mah-yeh Bee-nee-tee-ay) launches fully fledge ‘Tee’ line. The line will be called ‘Tee’ by Tsemaye Binitie and will include tees, dresses and denim with a very relaxed sensibility. The first collection is available now on www.thenandnowshop.com and is a 10 piece women’s line with a couple of ‘boy-friendly’ sweatshirts.

The concept behind the line was simple, Tsemaye wanted to create ‘cool’ and ‘easy’ pieces that would fit into any woman’s wardrobe with very accessible price points. We love the loose sweatshirts and light tees in neutral tones of grey and white, tailored denims and the dresses that bring a new edge to our wardrobe staple ‘LBD’.



Photographer: Benjamin Glean

Stylist: Naomi Gray

MUA/Hair: Jayne Williams

Model: Ty Evans/NEVS

Assistant: Irene Ojo


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