ASOS Africa have done it again and created gorgeous statement pieces inspired by Africa. ASOS is fast becoming one of my favourite shopping destinations, the marketplace, although online, reminds me of an authentic flea market, with collections from up and coming designers, boutiques and independent labels. The range of designers from top brands, ASOS own brand clothes and the tiniest of start up businesses makes ASOS a one stop shop. And if ASOS Africa continue to come up with collection such as this one, I have even higher hopes for the online store.








Pictures of the collection courtesy of ASOS Africa and

The new collection features traditional Kitenge prints which have been re-scaled, re-coloured and even given a few fluorescent highlights to bring the traditional garments right up into the 21st Century and the extremely modern structure and tailoring adds a work wear feel. Bold stripes in loose cotton twill have a hand-woven effect and conversational animal prints are inspired by Kenyan wildlife and have been printed, beaded and appliqued on. An equally vibrant palette sees acid lime, turquoise and lilac jostle playfully against a background of glamourous black and white.

The bold prints and colours in these designs scream party wear, but the tailoring and design of the pieces calmly says, wear me to work! The beauty of this collection is that it features loose shirts as well as statement skirts and trousers which can be dressed up or down. Even Michelle Obama is a fan of ASOS, she has worn two pieces from  the cult British e-tailer and the First Lady is particularly fond of their ASOS Africa line. Even better, £5 from every item sold from the collection goes to the SOKO factory in Africa while ASOS promise to match every £5 donated too. Great designs, celeb endorsement and doing your bit for charity, I can’t wait till the collection is released on 30th April.

My favourite piece from this eclectic collection is number 4, “ASOS Africa Pencil Skirt in Block Print” which I wouldn’t hesitate to wear into the office, but how would I wear it? Because the print is so bold, it’s important to tone down the rest of the outfit and I’m always a fan of matching colours in a statement piece.

I’ve gone for neutral tones with a white piped blouse, and a canvas bag which is an almost nude colour, the canvas material echoes the ethnic feel in the skirt. I couldn’t help but bring out the green accent in the skirt with these green platforms heels from Zalando, which aren’t too bright that they take away from the skirt, but they bring out the green tones very nicely and provide a second focus point. Gold accesories add a richness to this look which is picked up by the metallic tones in the Michael Kors bag. I would definitely keep hair and make-up subtle in this case, all the attention will be on the skirt, and rightly so.



1. Oasis Silk Piped Shirt  2. Boohoo Valerie Bracelet 3. Zalando Zign Platform Heels 4. ASOS Africa Pencil Skirt in Block Print 5. Dorothy Perkins Spike and Bead Hoop Earrings 6. Michael Kors Berkley Metallic Woven Clutch

What’s your favourite piece from the collection and how would you wear it?

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