Named after designer Ufuoma Ekpecham’s two children, Josh & Nicol is a luxury womenswear brand that is all about empowering and flattering the individual woman. The line adopts couture techniques beautifully woven into Josh & Nicol’s minimalistic ready to wear designs. Founded in 2010 and officially launched in the UK during London Fashion Week in February 2013, Ufuoma’s brand has made sure it’s presence is known, with coverage from the likes of Vogue UK.
An unstoppable force, Ufuoma has released her AW’14 and SS’14 collections. Both collections are very different yet gorgeous and most certainly ready to wear. The AW collection is beautifully minimalistic, featuring block colours from the ever fashionable black to colourful print playing on hues of blues and purples to a shift in colours to a softer palette playing on a blush pink – very much on trend, the designer has the looks on point. The feminine designs play on the combination of different fabric textures to create unique wearable pieces, from leather to lace, to tartan and sheer mesh, the line has variety and versatility.
“The creative direction of the brand is heavily inspired by art, culture, nature, modern and ancient architecture, and epitomises the belief that there is nothing more beautiful and sophisticated than a woman that dresses to suit her body shape, but true beauty comes from within.”
Captured in her SS’14 collection, the Josh & Nicol push boundaries here playing with multiple shapes, colours, textures and patterns, appealing to the bold, brave yet feminine woman. The collection features gorgeous from peplum to floaty/skater skirts in gorgeous bold colours – greens, yellows, bright pinks – the line screams Spring/Summer. And if that wasn’t enough the beautiful fusion of not so subtle cut out floral design throughout the collection that still plays on minimalistic and feminine pieces just has you wanting every piece.