Fashion Mavericks takes place every season during London Fashion Week with the aim of providing a platform to new and independent designers from the UK and around the world. Debuting in February 2010, Fashion Mavericks hosted over 30 designers during London Fashion Week – exposing collections to the keen eyes of fashion buyers, press, stylists and fashion enthusiasts.

Jacqueline Adholla, the director of Fashion Mavericks, says she understands it is so expensive for new and independent designers to showcase in the big tents at London Fashion Week. She wanted to set up a platform for the designers to be noticed without the hefty price tag. Taking place at the Strand Palace Hotel, Fashion Mavericks is situated just a stone throw away from Somerset House; home of the British Fashion Council & the main area for London Fashion Week.

Being held in the middle of the London Fashion Week hype, the event provides both designers and spectators with ample opportunity to network with other fashion industry professionals and experience the fashion event first hand. Consisting of catwalk shows and open space exhibition, the venue is visited by around 80% press and trade and 20% public, making it an excellent opportunity to get a foot on the fashion ladder.

The event is open to accessories and fashion designers from the UK and abroad and season 5 of the Fashion Mavericks event will take place next season during London Fashion Week on the 17th and 18th February 2012.


For any designers who would like to apply, please see the break-down below of application options:                    

SOLO CATWALK SHOW ONLY: A solo catwalk show is suited to designers wishing to showcase their collection to an audience of 150+
Designers will only be provided with one specified time slot on one of the two days.

STATIC EXHIBITION STAND: Designers who choose to only showcase within the static exhibition are allocated a space within the forum across the two days. Designers are able to display their collections creatively to all guests who visit the event.

CATWALK SHOW & EXHIBITION STAND: The combined catwalk and exhibition option allows designers to showcase in both categories across the two days.  The designer will be allocated with a category on each of the days. E.g Allocated catwalk show time on Friday and showcase during the exhibition on Saturday.
VENUE: Strand Palace Hotel is located in the heart of London’s West End and only less than a ten-minute walk from the Official BFC (British Fashion Council) Catwalk Show Space & LFW (London Fashion Week) Presentation Space; Somerset House. Each Catwalk show can accommodate 150+ guests.

The venue is easily accessible via London underground and bus, and minutes from Covent Garden, Charing Cross, Holborn and Embankment underground stations.

Pictures from the past seasons of Fashion MavericksPictures from the past seasons of Fashion Mavericks