At long last and much to her fashionista fans’ delight, Lagos based Toju Foyeh, the stylish and bold design house for women, opens a  store in Victoria Island, Lagos. The official launch of the event will be on the 14th of October, 2012 at Suite 1, Number 31, Adeola Odeku Street, Victoria Island, Lagos at 2pm prompt.

The evening will be  a swanky soiree filled with Toju Foyeh clients, friends and fans, champagne, cocktails and canapes with music from Celebrity DJ Jimmy Jatt. Celebrity guests expected include Tiwa Savage, Ruth Osime ,Waje, Vivienne Chioloji, Elohor Aisen, Lynxxx, Franka Asindi, Mai Atafo, Kelechi Amadi Obi, Bella Adenuga Disu, Jide Adenuga, Jumai Shaba, Basket mouth to name  a few.

As guests mingle, they get to also shop and enjoy the Toju Foyeh experience. Guests will also be specially treated to special discounts and attended to by friendly store assistants.

The Toju Foyeh store is enclosed in  glass walls with vintage and luxe furnishings that evokes the feeling of stepping into another era with every little detail making its own statement. The store will  stock the new Toju Foyeh Diffusion line which consists of  various fabrics like guipure lace, silk ,chiffon and jersey, and styles comprising of ready to wear, easy and comfortable pieces that can translate from casual days to events, work and  even a fun day at the beach. Patterns and cuts are less complicated and are at wallet friendly prices.

Toju Foyeh, the designer herself, says of the store opening : “This is a new chapter with an ability to expand my client base and most importantly, it is a dream come true”.

This event is strictly by invitation.

ABOUT TOJU FOYEH

Toluwaloju Olowofoyeku  has a dual background in fashion and law, she is a graduate of Istituto Marangoni Milan, Italy with a diploma in Fashion Design but she also holds a Bachelors of Law (LLB) degree from the University of Reading, England, a Masters in Intellectual Property Law (LLM) from the University of Manchester and is a Barrister at Law (BL)  before she left that to pursue her number one passion , which is fashion.

Toju Foyeh’s collections are dramatic, sexy, bold and ambitious with the use of lace, silk, chiffon, damask and other fabrics of interesting textures. The collection offers classic yet trendy romantic dresses that allow for easy fittings and flattering cuts, evening gowns that look and feel luxurious on any woman. Toju Foyeh designs has been spotted on celebrities including Tiwa Savage, Waje, Jumai Shaba and others; it has also been showcased at major shows  including  the Arise Magazine Fashion Week, New York Fashion Week, Mercedes Benz of Buffalo Spring 2011 Fashion Week, Music meets Runway among others. Well known about Designer Toju Foyeh is her feature in‘ThisDay Style ‘in 2011 of two beauty queens garbed in creatively constructed newspaper dresses.  Toju Foyeh recently won the “Designer of the Year” title at the 2012 Future Awards. The Toju Foyeh collection can be purchased exclusively online at www.tojufoyeh.com.  The site is set to launch on October 14th.

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