The Future Awards is referred to by the World bank as ‘Nobel Prize for Young Africans” and continues to be the most influential and popular youth platform on the continent. It identifies young people who have excelled at their work, celebrates their achievements, and showcases them as role models to inspire a generation of Africans to believe in themselves and the future of their countries.
In addition the Future Awards, and its sister brand, The Future Project have thus become known and respected across the continent for being in the forefront of inspiring a new generation of leaders/leadership for Nigeria, working with the Africa Union, the US Government, the British Council, the Ministry of Youth Development, the Nigerian Presidency amongst other organisations. It has also been described by respected leaders as “Africa’s biggest youth event” and in seven years, has produced 126 winners and over 1,000 nominees. Our mission is to inspire leadership and build enterprise.
On the May 29, Nigeria’s biggest youth event ‘The Future Awards’ organised an elaborate media and VIP launch for its seventh season. The event, which coincided with the country’s Democracy Day celebrations, took place at the Koral Reef in Ikoyi, Lagos.
Those in attendance were past winners and judges of the awards including Tara Fela Durotoye (Entrepreneur of the Year and Young Person of the Year), Uche Nnaji (Style Entrepreneur of the Year) and Tolu Ogunlesi (Journalist of the Year) who interacted with the media on the impact and influence of the awards.
The Awards were unveiled as The Future Awards for Leaders, Entrepreneurs and Innovators and is themed ‘Tear down these walls!’ emphasising how far and how hard young people have worked to build a new system of innovation and values in Nigeria. During the event TV promos, radio promos, print and outdoor advertising that will drive the media campaign were also unveiled.
The event was anchored by designer and editor, Ohimai Atafo, who is head of the award’s Central Working Committee. “The season starts immediately,” he said. “We begin the town hall meetings to the six geo-political zones; we will also have special town hall meetings to spotlight innovation in specific fields, there will of course be the Nominees Reception for Charity, all leading to the awards in August – we are excited!”
Also announced were the media partners for Season 7. They include Cool FM, Wazobia FM, Nigeria 99.9 Info, Channels TV, TVC, Hip on TV, BellaNaija.com, Linda Ikeji, NET, Premium Times, FAB, Complete Fashion, TW, and LASAA. Official Media Partners are Africa Magic and Y!
To emphasise this year’s focus, there are still 21 awards categories, but there are broken into seven broad sections that include categories include CHANGE, CREATIVITY, INNOVATION, ENTERTAINMENT and ENTREPENEURSHIP.
The Future Awards 2012 will hold on August 26, 2012. Nominations are now on via Facebook, nominations end at midnight on June 30, 2012.
FULL LIST OF CATEGORIES
Best Use of Advocacy
Best Use of New Media
Creative Artist of the Year
Designer of the Year
Excellence in Service
Excellence in Service – Government
Excellence in Service – Journalism
Excellence in Service – Corporate
Innovator of the Year – Science & Technology
Innovator of the Year – Education
Actor of the Year
Musician of the Year
Producer of the Year – Music
Producer of the Year – Screen
On-Air Personality – Radio
On-Air Personality – Television
Entrepreneur of the Year – Entertainment
Entrepreneur of the Year – Fashion
Entrepreneur of the Year – Technology
Entrepreneur of the Year – Media/Communication
Entrepreneur of the Year – General
The Ultimate Prize
Young Person of the Year