The UK-based online African television network Afro TV was recently launched in London on Saturday 31 March 2012 at the Hilton Hotel Paddington in London.
Afro TV is a television channel aiming to showcase and promote raw African talents often side-lined by the mainstream media. The channel also promises to feature engaging African TV programming ranging from talk shows, entertainment interviews and music shows.
Zimbabwean Sibongile Tamia Rukazhanga, the Afro TV founder and director said, “The future of television is online, we are free and accessible to anyone online worldwide.” On the programming she said “We are more relaxed, more free flowing, and much more spontaneous and interactive than traditional TV. Our segments are as long – or as short – as they need to be.”
“We won’t be limited by the usual time constraints of TV. Instead, Afro TV will emulate the online experience covering African experiences and issues at any given moment; and using them as the jumping-off points for conversations, commentary, and entertainment,” Sibongile added.
Some of the programmes already developed include Afro Gospel Show, a spiritually uplifting programme that plays African gospel music videos as well as share the word from the bible, Ngoma Show, promoting and showcasing Zimbabwean artists all over the world, and Afro Urban Show which takes Afro Beats to another level by showcasing music from all African countries. What’s more, all the shows feature exclusive interviews and fresh new videos.
There is of course more: Deep South Show aimed at Africans from the southern Africa, and Sibs Meets, an inspirational talk show which hosts a variety of top celebrities show has featured D’banj, Oliver Mtukudzi, Trey Songz and Estelle. Coming soon is African Youth Forum which will be made by the youth for the youth focusing on matters affecting young people in society such as crime, education and drug abuse.
Guest of honour at the event, Nigeria-born Mr Richard Taylor OBE commended Sibongile Tamia Rukazhanga for being a leading light for “ethnic women and the black community in general.” Mr. Taylor also addressed the issue of knife crime in London that has seen figures rising by 16% on Mayor Boris Johnson’s watch.
Mr Taylor said: “Knife crime is still a huge issue for London. The problem is not going. It is still there and something must be done. As someone who has been through it this makes me sad and I am disappointed. More and more families are suffering as a result of the negligence of the authorities. There has been a failure to address the problem properly,” he told attendees at the Afro TV launch event.
The launch party which was hosted by Glorianne Francis and Matthew Ugbeda featured OH TV Creative Director Patrick Campbell as a guest speaker. The event was spiced up by performance from Goldie, DL, Starboy Willz but the star on the night was Noni Zondi. Performing her most current songs, Noni made a racy show leaving guest begging for more. The South African rapper whose debut single “Come and Get It” recently smashed the half a million views bar on World Star Hiphop website gave a five star performance.
The guests also enjoyed a three course dinner and a fashion show showcasing designs by Haranga Afrik Klodz and networking opportunities for patrons.
To watch highlights from the event please log onto www.afrotv.co.ukby