Esther Longe and Natalia Thomas from London, founders of We Love Hair_X speak about how they started their virgin hair extension business. “After years of spending ridiculous amounts of money on virgin hair extensions, we decided to start selling hair ourselves. The extortionate prices of virgin hair and the unreliability of suppliers made us take action and allowed us to find a gap in the market”
They started selling virgin hair extensions from their homes to friends and family, they were shocked to find retail prices were extortionate in contrast to the supplier prices. Word got around and demand increased and they found themselves with a loyal customer base. With this in mind they realised they did not have the capacity financially to expand their business. Not knowing where to turn to for support and funding to expand, they applied for a start up loan scheme via Positive Inclusion.
Positive Inclusion, who are delivery partners for Start-Up Loans, offer mentoring and financial support to young entrepreneurs between the ages of 18-30 across the UK. With their support Esther & Natalie have launched their website www.welovehairx.com, offering discounts of up to 50% and are now reaching the international market, starting of with Germany.
They say “Support from Positive Inclusion has made an incredible difference, the team was friendly and easy to talk to and we would recommend them to anyone starting a business”.
For more details on the start up loan scheme visit www.positiveinclusions.org.uk