THIS IS NOT CHARITY THIS IS WORK
Dame Vivienne Westwood has launched her second collection of limited edition hand bags and accessories in collaboration with Ethical Fashion Africa Programme.
Handmade in Nairobi, Kenya, the new collection has been produced in collaboration with The Ethical Fashion Programme. Using recycled materials from roadside advertisement banners and safari tents, each of the three designs have been hand crafted by marginalised communities of women such as single mothers, widows, HIV/AIDS victims and those living in extreme poverty.
The Ethical Fashion Programme supports the work of over 7,000 women who live in conditions of extreme poverty but who have a strong desire to improve their lives. Through the programme’s extensive network, some of the poorest people in the world now have access to a job and income that subsequently benefits the entire community.
Yet beyond the benefit of earning an income – giving them the possibility to pay for school fees, medical care and other basic needs – all women involved in Vivienne Westwood’s Ethical Fashion Africa collection are empowered by the pride they take in their work and the new skills learnt. One day, they hope to have their own companies and train the next generation of skilled workers, building the economy and raising the standard of living in Kenya.
Vivienne Westwood’s Ethical Fashion Africa collection has a holistic approach that is 100% dedicated to supporting disadvantaged communities to improve lives. Dame Westwood’s involvement in the Ethical Fashion Programme allows thousands of women to support themselves and their families with a life-long trade.
Watch Vivenne Westwood talk about the project in Kenya and Shop the collection at http://www.thenewyooxer.yoox.com