British couture label FERONA has released its Spring/Summer 2017 collection 20th Century Masquerade, and it is a delightful celebration of the new African woman. A descendant of past African Kings and Queens, she is accomplished in her own right, a believer in gender equality.

This collection features heavy embroidery inspired by the traditions of eastern Nigeria. Running through the collection are delicate and intricately hand-sewn embellishments that enhance the beauty and status of the woman together with an array of beads, crystals, pearls and glass stones.

Silhouettes vary from off-shoulder necklines, to defined small waistlines,¾ length waterfall skirt flounces, to long tailored palazzo pants and floor length fishtail gowns.

Aesthetically pleasing on the eye, brightly coloured chiffon flower embroidery is decorated in sparkly beaded leaf details, inspired by the colours of the tropics. Rainbow stone pearls and glass crystals are coupled with silver and gold fine beaded surrounding details, over aqua blue, lemon yellow, cobalt blue, pastel orange, fiery red and fuchsia pink double silks, heavy crepe, marocain silks and fine tulle fabrics.

Synonymous with the creation of uncompromising evening, occasion, cocktail and bridal couture and renowned for relevant couture that offers versatility, function and wearability, FERONA’s artistic approach is rooted in the heyday of couture and embodies a modern effortless glamour.

All dresses are created by hand with materials sourced from London, Italy, Switzerland and Paris, with each piece is created with the highest level of craftsmanship, using traditional haute couture hand embroidery techniques by a team of some of the very best couture specialists.

The designer Jennifer Onah is one four children raised by Nigerian parents that immigrated to London during the 1970s. Despite her parents’ wish for her to study law, artistically disposed from a young age, Jennifer dabbled with various creative talents which included hair styling, knitting and customising her own clothing, all of which were self-taught. It was no surprise she pursued her passion for fashion and began to take on private commissions for close friends and family, following the completion of her Art Foundation in London.


Soon after her Art foundation course, she began studying her degree in Fashion Design, during which she secured a role as trainee costume designer for 4-time BAFTA nominated film, “Nowhere Boy.” At the end of her studies she began working for the former eponymous label of Scottish designer Jonathan Saunders, before moving on to found FERONA in 2012.

Check out the gorgeous 20th Century Masquerade collection.



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