The opening of Westfield Stratford City saw the opening of boutique. a unique concept store for fashion watches and jewellery. Gone are the days of stiff suited and booted sales assistants standing behind static glass cabinets! boutique. creates the beautiful marriage between some of the world’s most famous brands and the use of modern technology to create the ULTIMATE shopping experience. Curious? Read on…

boutique.by prestigious jewellers Goldsmiths, is miles away from  the traditional jewellery shop. The store boasts a drinks bar, iPads with wi-fi access, a “chill-out” zone stocked with the latest fashion magazines AND the UK’s first ever watch vending machine. The vending machine (A.K.A the Autonomous Retailing Machine) is cutting edge technology that holds 30 carefully selected watches and pieces of jewellery that customers will be able to purchase even outside of  normal opening hours.

Brands like Michael Kors, Emporio Armani and Guess are showcased in a free-flowing store design that gives customers the freedom to browse, try-on and lust after the products that are sure to satisfy the desire of every fashionista.

Customers are at liberty to try on items in the relaxed and interactive environment

Richard Gerrard, the commercial director for Goldsmiths calls boutique. “a challenge to the status quo in jewellery retailing” and says that it is the most “exciting launch” in Goldsmith’s 230 year-long history.

So what are you waiting for?! Head down to Westfield Stratford city and experience this unique shopping experience for yourself.

Happy shopping!

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