If there is one thing that Adidas knows it is the fact that artists have the largest followings so the sports brand has not had a shortage of collaborations lately. With stars like Kanye West, Pharell, Selena Gomez and Rita Ora already tapped for collaborations, it was only a matter of time before they reached out to another male artist and it is none other than rapper, Big Sean, who has had two previous collaborations with Adidas.
For his third collaboration with the brand, Big Sean, took inspiration from time spent with his G.O.O.D music family in Hawaii. Big Sean explains, “I’ve spent a lot of time in Hawaii with the G.O.O.D. fam just recording. It’s one of those places where I just felt comfortable with myself and it’s where I had some of the best experiences and learned the best lessons of my life. It was cool to incorporate those experiences into the shoe. Every sneaker, I want to have a cool theme to it and tell a deeper story. We’re working from that perspective and Adidas definitely helped conceptualize it. I’ve always got to come with something new and fresh. I’m going to keep it me and keep it Detroit, and have fun with it.”
On the relationship with Adidas and musicians, Big Sean says, “It’s cool, because when I got with Adidas, there was a resurgence. The company was going through how to refresh things by making products for every part of culture, not just sports. They take chances with people in music and get involved with artists who are known and artists who aren’t known. I was one of the early artists they decided to team up with and I remember telling ‘Ye about Adidas in 2011. It’s cool that everyone came on board and is now a part of the brand. It’s cool to be at the forefront of that and just to be a part of culture”.
This limited edition design takes off with an adidas Original Metro Attitude but lands in a refined and exotic style of its own. Inspired by Big Sean’s Hawaiian getaways, the shoe glows in a floral black snakeskin pattern and shines with gold details.