What with a gazillion magazine shoots, live performances and a European tour starting next week, Beyonce would be too busy running the world but hey, the multi-talented hip hop diva has made the time, it seems, to work on a third fragrance set to launch this autumn.
In an exclusive interview with Elle, Queen B revealed her newest creation, Pulse, a floral citrus scent is hitting stores in September. The songstress summed up the essence of this new successor to her first two perfumes, Heat and Heat Rush, as follows:
“Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power.Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat—it’s my stage persona.”
We’ve got time yet to take a whiff of Beyonce’s Pulse but if the blue kaleidoscopic packaging and the innovative vial design with its upside down chrome cap s anything to go by, it is bound to be a sensual feast.