The fact that social media is taking over the world is no news. The rate at which the world has also become a much smaller place as a result of social media is amazing. With just a click of a button you can have a conversation with someone on the opposite side of the world from you.
According to this video by AsapScience, social media is doing more than connectivity and has started to modify our brains.
The video touches on obsession, the phantom vibration syndrome, multi-tasking and more. Things are definitely happening to your brand as a result of social media. For instance in the case of the phantom vibration syndrome, a 2012 study, 290 undergraduate participants were asked about how often they feel the phantom vibrations and how bothersome the subjects found them. Results showed that 89% of the sample experienced phantom vibrations at some point, and 40% of those people felt them at least once per week.
Watch the interesting video below: