The idea is simple: on the hour, every hour from 8am to 8am shoot a different model, in a different location, in different outfits, styled by different teams – and all around the city of Derby.
On October 29-30 October Derby based photographers Ewan Mathers and Holly Booth shot their 24 models in 24 hours.
The final result will be a book and exhibition to showcase the wealth of fashion talent based in Derby and the East Midlands.
Here are some behind the scenes pictures:
They are accepting donate online via their Just Giving page, but all the proceeds from the book will be going to Children in Need . They will also be taking donations at the exhibition.