It’s that exciting time of the year when high fashion labels unveil their ad campaigns for the new season – only last week we had Naomi Campbell and Jourdan Dunn ‘smizing’ for Burberry, and now Balmain has unveiled their new campaign for ‘Army of Lovers’ led by none other than reality TV star Kim Kardashian and rapper hubby Kanye West.
The fashion designer’s creative director Olivier Rousteing spread the word by posting a fewInstagrams of the photos by Mario Sorrenti, and wrote “#itsallaboutlove” alongside an image of Kimye kissing.
THE BALMAIN LOVE ❤️ #kanyewest + @kimkardashian for @balmainparis #itsallaboutlove
Talking about the Spring 2015 campaign and its famous stars, Rousteing said: “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity – they are the new modernity.”
“This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain,” the designer continued.
Photographed by Mario Sorrenti, the photo accompanies a larger campaign, which features top models such as Adriana Lima, Joan Smalls and Rosie Huntington-Whiteley.by