South Africa has had a difficult few weeks when it comes to race relations recently.  While President Jacob Zuma’s recent statement that the marches against him were racist have been slammed by DA spokesperson Phumzile van Damme.

“It is clear some of our white compatriots regard black people as lesser human beings or subhuman,” the President said.

On Monday, van Damme was reported to have said, “President Zuma’s comments today slamming these mass marches across the country and claiming that they were inspired by racism clearly show that he is out of touch with the South African public’s very valid anger over his destructive leadership. His comments also undermine legitimate protests and expose how little he cares about South Africans and their concerns.”

The timing of this Brand South Africa ad which calls on South Africans to stand up and take pride in our diversity and strength couldn’t have been better.

The advert highlights our positive attributes like resilience, innovation and our unity in diversity.

Amongst other things, the advert says, “We are remarkable. We are distinct. We are South African.”

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