Last Monday at London Fashion Week, Vauxhall Fashion Scout, brought with it a fashion feast straight from South Africa with the Ubuntu International Project showcase organised by South African Artist Management – an international consultancy committed to developing, promoting and exporting a new South African design-led aesthetic that fuses the techniques and traditions of the South African crafts industry with South African contemporary fashion and accessories to create a unique South African high-end heritage brand.
Established by former model and creative director of Aspire Magazine Theo Omambala and South African born designer and lifestyle architect Errol Hendrickse, South African Artist Management brought together the creative talents that are Stiaan Louw, Heni este-Hijzen and MaXhosa Knitwear to bring a taste of South African design esthetics and heritage crafts to London.
While Stiaan Louw’s menswear collection of slouchy trousers and draped tops in neutral tones in complete contrast with colourful handcrafted South African neck pieces and man bags created comfortably safari sihouettes, Heni’s collection brought on the catwalk an array of gray and monochrome lady-like silhouettes with fitted and A-line dresses and tailored trousers in lush gray wool, jet black and crisp white shirts with a touch Victoriana. And let’s not forget the elaborate neckpieces. As MaXhosa menswear took to the catwak, it brought with it a South African touch to heritage knitwear with a range of colourful prints to keep every discerning man of fashion chic and warm this winter. The adornments were provided by London based jeweller Abbey Lee and trousered tapered at the ankle giving us a glimpse of masculine mankles adorned with hand-crafted South African bead work.
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