fabmagazineonline_JNCO jeans_comeback_controversy


JNCO jeans of the 90s are making a comeback, from what we hear. And while retro connoisseurs are screaming “Yipeeeee!”

Teenagers of the social media age are moaning in despair.

JNCOs ultra-wide straight legged denim jeans with pocket logos, were worn by many teenagers in the nineties and yes, it was a class act style statement.

The trend started when the jeans became a skater’s most worn gear, then it grew popularity with the metal scene, the rave scene, the goth scene, and the hip-hop scene – even Victoria Beckham wore these jeans.

Victoria Beckam rocking JCNO jeans

Victoria Beckam rocking JNCO jeans

Earlier this year WWD, reported that the JNCOs are back for sales with financial help from a Chinese investor who has pumped the company with enough funds to give the designs all the come back hype needed.

“The heritage collection” as it is called is set to be upgraded to suit  2015 style recommendations. The Independent describes as them as “ slouchy knit jeans, joggers with bottoms and those infamous leg openings. However, the leg opening will supposedly be held to a strict 20-23 inch, instead of the 36inch of the originals (yes, they were essentially the “baggiest trousers that man has ever seen”) – still this adjustment will place them quite far from the ultra-skinny jeans of today”

The YouTube’s stars Fine Brothers asked a cross-section of teenagers what they think about the boot-cut jeans. Some of the reactions included:  “So, are they jeans?… These are ridiculous.”

“They are so ugly,” one girl said. While a boy railed that the leg openings are so wide, you can physically put your head all the way in.”

A teen said: “Why are butt pockets so big? It’s like my forearm.”

While one caustically remarked  that his Ipad could fit into one of the back pockets.

Some views have it that JNCOs are a fashion trend that should stay in the past. Do you think so? According to the Independent “Whether teenagers will wear them in 2015 when the brand relaunches, remains to be seen.”  

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