International model Jourdan Dunn has announced plans to launch a clothing range for children and young adults.Storm Model Management, who represents Jourdan confirmed a licensing collaboration between the model with Fluid World, who will develop two clothing collections.
“I love kid’s clothes and have been obsessed with them ever since my son was born,” Dunn explained. “Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son, Riley. I am thrilled to be working with Fluid World, and I am looking forward to developing my own collection and turning my ideas into reality.”
The line will include jeans, jackets, basic t-shirts, leggings, jumpers and fashion accessories designed by Jourdan herself, and is intended to appeal to a broad audience. Fluid World, successfully launched the Hello Kitty brand in the UK and are currently seeking an international retail partner to launch Jourdan’s clothing collection and to support the development, production and marketing for the project, so we’re pretty sure Dunn’s collection will be a success. Andrew Lane, CEO of Fluid World said, “Jourdan Dunn is a fashion icon who sets trends and influences style. I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience”.
We can’t wait see what the supermodel turned designer brings to the table.