Ever looked at your boyfriend or one of your male friends and thought to yourself, “He is the sexiest man alive”?, well now you have the chance to showcase him to the world as Brutal Fruit and leading female magazine Cosmopolitan SA are embarking on a search for the hottest men in SA to dazzle the annual Sexiest Men Calendar.


South Africa’s Queen of all things fabulous and Brutal Fruit Ambassador, Bonang Matheba will be on hand to help them pick the yummiest pecks this year. This comes almost a year after the feisty media queen crowned her to-die-for Top Billing co-host Jonathan-Boynton Lee as Cosmopolitan’s Sexiest Man for 2014 at the announcement event.

Brutal Fruit consumers have the exciting opportunity to nominate their dreamy boy (friends) who mirror the qualities of the ultimate poster-boy to be featured in next Cosmopolitan Sexiest Men Calendar. The ultimate eye-candy will be selected by Queen B* herself, who is trusted for her fabulous taste for finer things in life.

Bonang Matheba - Cosmo Sexiest

“I honestly love my job! This is such an incredible opportunity to profile someone who could potentially become SA’s Sexiest Men and possibly the start of a successful modeling career. As a Brutal Fruit Ambassador, I know fans of the brand will appreciate and enjoy this campaign”, said Bonang Matheba.

The winning consumer, whose boyfriend makes it to the Cosmopolitan Sexiest Men Calendar, will receive behind-the-scenes access to the calendar shoot in Cape Town as well as an impressive outfit by Hoiden.

If he’s got it, flaunt him! Competition opens Wednesday, 13th August at 12:00pm. All you have to do is tweetpic an image of your boy (friend) with a Brutal Fruit and tag @BrutalFruitSA and @Bonang_m using #CosmoSexiestBF.

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