We have bracing ourselves for the sultry images ever since Rihanna was announced as the global new face of Emporio Armani Underwear and Armani Jeans back in July, replacing sexy actress Megan Fox stripped down to her underwear for Emporio Armani last year, she literally stopped traffic with her smouldering Sunset Boulevard billboard.

Now it’s Rihanna’s turn to flaunt her assets in a traffic-stopping shoot photographed by Steven Klein, as she poses seductively  in a range of lacy bras and panties in the back seat of a Lincoln Continental to front the new Emporio Armani lingerie campaign.

In more clothed shots, the 23-year-old is seen posing in front of a car in skin-tight lyrca trousers and chunky leather boots.

The only gripe about the new print campaign shoots seems to be over Rihanna’s boyish blonde crop  which her fans were not too keen on. But hey, let’s be honest: who was really looking at the hair?

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