If you ever wanted to know why Rihanna trains, Puma has got the answer for you. Puma’s new creative director Rihanna is no stranger to cameras so it comes as no surprise the “Bitch Better Have My Money” works the camera in the recently launched commercial for the brand.
“Why do I train? I train to get stronger,” says RiRi, as models some PUMA workout gear. “To climb higher, to go further. To have the strength to cross oceans and realize my dreams on the other side.”
The 30-second spot shows shots of Riri with overlays of cosmic and natural imagery with the “Bitch Better Have My Money” instrumental plays in the background.