Survival international is a human rights organisation that campaigns for the rights of indigenous tribal peoples has kicked off a worldwide advert campaign focusing on the torture of bushmen in Botswana.
Botswana’s government has been harassing its first people for a long time now, enforcing banishment on the bushmen from their lands in order to possess the vast terrain.
The bushmen have been fighting back since 2006 when they won a landmark case against the government, giving them the right to return to their ancestral land after they were forcefully evicted. Now, the bushmen fear they are now close to the point of extinction.
The Survival campaign advert
Survival advert campaign headline reads, ‘‘Discover the hidden secrets of Botswana’ which is to expose the shady government using attractive and false images to attract tourists to Botswana while secretly forcing the aborigines out of their settlement in the Central Kalahari Game Reserve.
Survival international’s director Stephen Corry disclosed, ‘We will be rolling out this ad campaign over the coming months, spreading the word of the government’s persecution of the Bushmen far and wide. The government could stop the boycott tomorrow by simply upholding the Bushmen’s human rights’. The ad is currently published in five major languages, English, French, German, Spanish and Italian which will be placed worldwide in luxury and travel magazines.
Serious campaign has already commenced since last week and Survival supporters were at the Adventure Travel Show in London and Fitur Travel fair in Madrid to hand out fliers to the visitors and tourists urging them to stay away from Botswana until the bushmen are permitted to return their land.
Celebrities like, Gillian Anderson, Quentin Blake, Joanna Lumley, Sophie Okonedo, and Mark Rylance, including three tourism organisations have joined in, on the campaign to keep away from Botswana.
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