Seems like we are in a year for fashion ad bans. Or maybe the hyper sexual undertones everywhere are beginning to get on legal nerves.
New ad campaign for fashion label Miu Miu has been banned for appearing to sexualise a child, but the luxury Italian brand denies any sensual undertones being existent in the ad.
The campaign features 22-year-old British model and actress Mia Goth on a bed layered with fine white sheets, wearing “a sophisticated outfit, without a low neck-line, and nude makeup” in a photo that appears to be shot through an open entrance.
The advertising Standards Authority (ASA), however, noted that “the model had a youthful appearance, was wearing very minimal make-up and clothes that appeared to be slightly too large”.
“We considered those elements contributed to the impression that she was younger than 16 years of age,” ASA said.
According to The Independent, Prada, the owner of the diffusion line Miu Miu, denied any “suggestive pose or that there was a sexual tone” on its spring/summer 2015 campaign, explaining that the image was part of the luxury label’s latest campaign, which is a cinematic tableaux featuring three models/actresses, including Imogen Poot and Marine Vacth – all shot by legendary photographer Steven Meisel.
Watch the ad campaign:
What do you think? Do you see the aforementioned sexual undertones? Or do you feel such creativity has no business being banned? Share your thoughts.