Men’s and womenswear denim brand Mavi has collaborated with ISKO, Turkey-based denim fabric producer to launch the POPSTAR range, the latest addition to the Mavi Gold collection for autumn 2015.

Combining ISKO’s trademark POP™ stretch technology and fabrics with Mavi’s knowledge of denim and construction, the POPSTAR range is made using ultra soft cotton for a close fitting and comfortable style which enhances the shape of the wearer.


Ardie Ulukaya, senior vice president at Mavi, said the company has been partnering with Isko for more than a decade. “We’re using their fabric at premium price points,” he said.“The result is a fit that molds to a woman’s figure and enhances her curves.” Mavi POPSTAR will be available online and at selected retailers worldwide.

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