As the fashion industry fights it’s own misconceptions that all models have to be a size 0 by putting Myla Dalbesio in a Calvin Klein campaign, Ashley Graham in the swimsuit issue of Sports Illustrated and Candice Huffine in the Pirelli Calendar, as France bans unnaturally skinny models on the runway and as the people call for us to #DropThePlus, Lane Bryant have been cooking up their own saucy, size-doesn’t-matter campaign.

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The #ImNoAngel campaign celebrates women of all shapes and sizes (in contrast to VS’ typical leggy, thin, supermodel type.) Lane Bryant aims to redefine “sexy” with a powerful message that ALL women are sexy.

The initiative encourages women to embrace their bodies as they are; the video mirrors the typical Vicky’s Secret ads, and features Candice Huffine, Marquita Pring, Victoria Lee, Justine Legault, Elly Mayday, and Ashley Graham dancing around in Lane Bryant’s Cacique collection, talking about what “sexy” means to them.

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