Pirelli is a multinational company based in Milan, Italy. The company is the world’s fifth-largest Tyre manufacturer behind Bridgestone, Michelin, Continental and Goodyear and is present in over 160 countries with 21 manufacturing sites around the world and a network of around 10,000 distributors and retailers.
Pirelli has been sponsoring sport competitions since 1907 and is currently the exclusive Tyre supplier for the Formula One Championship for 2011-2016. While Tyre manufacturing represents 99% of Pirelli’s revenue, the company has also launched fashion project ‘PZero’, a high-tech sportswear brand.
Pirelli has published its Pirelli Calendar since 1964, which has featured the contribution of famous photographers over the years. The 2013 edition was commissioned to war photographer Steve McCurry. This years edition of the Pirelli calendar has been unveiled and it is featuring models Gigi Hadid, Adrianna Lima, Candice Huffine, , Joan Smalls, Isabeli Fontana, Sasha Luss and many others.
The models were dressed in Latex and were photographed by Steven Miesel while the tire company employed the skills of Carine Roitfeld the former editor-in-chief of Vogue Paris to style them. The calendar which features some of the sexiest women in the modelling industry, had so much sex appeal and nudity on display as usual.
Meanwhile Latex seems to be the trending thing now as Kim Kardashian also stepped out in a blush-pink latex dress for her perfume launch at Spice market nightclub in Australia last night.